Hard Rock Hotel

Hard Rock Hotel & Chasa Montana spas add to health & well-being proposition of the Swiss Graubunden region for GCC families

Family-focused five-star & value-led health, wellness and outdoor facilities to attract
an increased number of GCC visitors this summer, says Visit Graubunden

Dubai, United Arab Emirates, 31 May 2023: The Swiss region of Graubunden is
aiming to attract increasing numbers of GCC visitors this summer, with a focus on
luxury and value-led health and wellness, as well as outdoor family adventures.
“In addition to Graubunden’s range of hotels and serviced apartments, Michelin-starred
restaurants and immersive cultural experiences, which make it the perfect destination
for GCC families this summer, the region is highlighting two rather unique spa hotels in
our destination portfolio,” commented, Head of Business Development at Visit
Graubunden, Tamara Loeffel.
Situated in the world-famous Swiss resort of Davos, the four-star Hard Rock Hotel,
which opened in 2017, as one might expect the hotel comes complete with ‘Rock Star’
memorabilia such as an Elvis Presley jacket and a Beyonce dress and, of course, the
obligatory Harley-Davidson.
Its 94 rooms, suites and 17 apartments are lavishly furnished with enchanting mountain
and village views, and there is a themed restaurant appropriately called ‘Sessions’, as
well as a rooftop bar with a 360-degree view over Davos.
Staying right on theme, the hotel has also introduced a ‘Sound of your Stay’
programme, where guests can order a Fender guitar or a Crosley player, including an
amplifier, headphones and video lessons to their room.
However, this also extends to the hotel’s Rock Spa®, which takes wellness to a new
level. It is the world’s first fully immersive music-centric spa, utilising amplified
vibrations, pressures and patterns as the foundation for its treatments. The
groundbreaking experience takes guests on a rhythmic massage journey – bass

vibrations ripple through the massage table as treble beats come from above, sending
pulses through the body and leaving guests feeling energised and invigorated.
These reinvented Rock Spa® treatments transcend current spa rituals and inspire spa-
goers to ‘Play Hard, Purify Harder.’ Treatments include ‘The Smooth Operator’, ‘Face
the Music’, and ‘The Wrap Remix’, amongst others. The Rock Spa® also includes
hydrotherapy pools, steam baths and saunas with rhythmic massages, facials and
manicures.

Situated 1,850 metres above sea level, in the charming village of Samnaun in the
middle of the Silvretta ski, hiking and biking area of Samnaun-Ischgl, the Chasa
Montana – Alpine Luxury Hideaway recently reopened after an extensive US$ 22 million
renovation. It is the only five-star superior hotel in Samnaun and has been a member of
the renowned Relais & Châteaux hotel association since 2014.
It has 25 double rooms and 20 suites, four restaurants, (including the Michelin-starred
gourmet Stübli La Miranda), a wine cellar with over 1,400 different wines, a lounge with
rare whiskies and a cocktail bar.
The hotel features an impressive 1,500-square-metre Roman-inspired spa with seven
saunas and four pools (three indoor and one outdoor), all heated to a temperature of
between 28-36 degrees Celsius. There are a variety of relaxation zones, a wellness
and fitness area, a hairdressing salon, spa lounge and beauty treatment rooms. The
Montana Spa blends natural luxury with refined elegance. Here guests can de-stress in
sublime facilities, pampered with irresistible anti-aging skincare products and luxury spa
brands.

The hotel is also a model of sustainable hospitality – state-of-the-art technology has
been used throughout the entire building, focused on saving energy. A heat recovery
system is used for the hotel's hot water demand and even its Pizza oven, as well as
filtering the backwash from the indoor pool and whirlpools. The new ventilation system
reduces heating oil consumption by 20%.
The hotel’s Chef, Bernd Fabian, also selects products from sustainable agriculture and
livestock farming – in the spirit of Relais & Châteaux. He relies on local ingredients, with
the milk and cheese products coming from local farmers.
During the summer months, Samnaun offers theme parks and children's playgrounds,
with 80 km of mountain bike trails and 250 km of hiking trails with breathtaking views.
Using the hotel’s "All inclusive" guest card, guests benefit from free access to a ride on

the mountain railways from Samnaun to Ischgl, free access to the water park at
Alpenquell, as well as other discounts.
“Quite apart from their unique facilities and locations of these remarkable properties, the
general Graubunden region offers fresh air, outstanding natural beauty, mild climate
and healthy outdoor activities. It is an ideal destination for GCC families that want to
escape the hustle and bustle of city life and the oppressive summer heat and humidity,”
said Loeffel.
“Train rides through the mountains in the Rhine Gorge are considered among the most
spectacular train journeys in the world. It is even possible to visit four different countries
in one day – Switzerland, Liechtenstein, Austria and Italy. There are many other resorts
worth exploring too, such as Vals, home to thermal baths, and the countryside around
Flims and Laax, famous for its crystal-clear lakes,” she added.
Swiss, Emirates, Qatar Airways and Etihad all have convenient daily schedules direct to
Switzerland, with excellent transport links via road or rail from Lyon and Munich for
families touring different parts of Europe.
For more information, please log on to https://www.visitgraubunden.com/en-ar/.
Visit Graubunden – The No. 1 Holiday Destination of Switzerland.