Explainer videos are being used more and more as a way of introducing a product or service that the company wants to market to the public. Voice overs for explainer videos done right can really encourage your target audience to use your product.

They are typically short and they feature animations and voice-overs, combining the two to quickly convey what is so great about their new offering.

Explainer videos are also a part of the marketing funnel.

They can sit on your website, social media pages, or embedded in marketing emails to demonstrate to potential customers how you can solve their problems.

They work like advertising, but with less of the hard sell aspect, and if the quality and creativity of the animation is up to scratch, they may even be shared widely.

You already know that a voice-over can lead the viewer to the actions that follow in your explainer video; this means that your voice actor will have to announce your call-to-action out loud at the end to lead your potential customers towards the action you want them to perform (whether it’s subscribing to your newsletter, downloading an eBook, purchasing a product etc.). Overall, there’s nothing better than using the right voice to guide them.

Only professional voice actors know how to add the right highs, lows, and pauses to your story. Most of the time, dull or annoying voices can lead your audience to not want to watch your video all the way through, which doesn’t represent your business well.

Voice-overs can have a great influence on your audience. The right voice actor can make your audience feel represented and identified with. Let’s face it; no girl would ever buy make-up promoted through Arnold Schwarzenegger’s voice.

The quality of an animated explainer video is vital for your potential customers because it represents your brand. Aside from great quality visuals, a nicely recorded video with a voice-over (with the right microphones in a neat recording studio) can really make the difference between a professional video and a not-so-credible one.

Trust is also a key element in order for the viewers that watch your explainer videos to turn into customers. Don’t ever underestimate the potential of your videos. Using a native voice actor is the unquestionable answer in order to make a trustworthy explainer video. If you hire someone who does not speak the same language as your audience, (or has a weird or “robotic” accent) people will notice and your video will feel kinda bogus and unprofessional.